Dr. Radhika Wadhera
Ph.D, M.Phil, MBA, B.Com
Assistant Professor -Marketing and HR
Coordinator – IQAC, Cultural, Entrepreneurship Development and Student Body
A catalyst for change. She grounds her interest in the areas of: effective collaboration, power and influence, judgement & decision making.She specialises in strategies for continuous improvement, creative problem solving and innovative thinking. Her sessions provide exciting, thought provoking and practical strategies to help turn creative ideas into innovative business solutions in the form of live projects. She stays connected to everyday priorities & challenges of the workplace and encourages students to make the most of their professor’s knowledge, not only while they are pursuing their degrees, but also throughout their careers.
An author for various research papers in National & International research Journals.She was the first researcher to publish her thesis on “Celebrity Endorsements in social communication”. Her prime interest lies in analysing Advertisements and writing Case studies.Her recent Case study published in a National journal was on – “A breakthrough in traditional Advertising by BMW– Innovation through Communication” . As a Reviewer she has reviewed more than 14 research papers in the International Journal of Research and Publications.
Contact details
E- mail – radhikawadhera@rgcms.edu.in
LinkedIn – https://rb.gy/qal0xs
